We’re back! Let’s get straight into our latest instalment of our Book Of The Week series! Here, we have Anthony W. Ulwick’s ‘Jobs To Be Done’!
Book Of The Week
Jobs To Be Done: Theory To Practice
Anthony W. Ulwick’s jobs-to-be-done theory has “taken the guesswork out of innovation” according to Philip Kotler, and it’s evident to see why. For over 25 years, Ulwick and his company Strategyn have helped hundreds of businesses – over 400 companies have benefitted from Ulwick’s guide – using this theory. After putting this in practice, Ulwick had a high rate of success in assisting companies with his jobs-to-be-done theory.
This book covers the theory in extensive detail, with Ulwick sharing his expertise & experiences throughout. This book is extremely useful to read if you’re looking to innovate both effectively & successfully. There’s plenty of in-depth detail here, where Tony Ulwick also highlights why companies fail, as well as high to avoid critical mistakes. The frameworks and putting theory into practice will benefit many businesses across a wide range of industries.
Our Book Reviews
How to Win Friends and Influence People
A true behemoth when it comes to self-help literature. Over 30 million copies sold globally – its reputation precedes it. Some would argue that some of the language used is somewhat outdated. However ultimately, Dale Carnegie reinforces principles in the social and professional sphere that have always and will always stand the test of time.
It is a book that can add value to all your relationships, be it professional or personal. For anyone wishing to expand or reinforce their understanding of human interactions and leadership, without doubt this book is a must read.
The 7 Habits of Highly Effective People
With detailed insights and personal anecdotes, author of The 7 Habits of Highly Effective People Stephen R. Covery has presented a holistic and principle approach to solving particular personal and business problems. This is an extremely well-written book that includes high-quality advice on being productive and efficient.
The book connects with many that read, due to the simplicity of regular, common, every-day examples that highlight efficiency. Each of the seven habits are broken down into thorough detail, with a plethora of knowledge and understanding there to guide you through.
Principles: Life & Work – Ray Dalio
Ray Dalio is an American investor and hedge fund manager with a net worth alleged to be over $20 billion. No doubt he possesses valuable knowledge on how to navigate the world – both through the eyes of an investor and entrepreneur.
Bill Gates remarked “Ray Dalio has provided me with invaluable guidance and insights”. Tony Robbins found the book “to be truly extraordinary”. This book is not just a book describing the mechanisms by which to become a more successful business leader but a guide on the philosophises of how to impart critical thinking across your entire life.
The Subtle Art of Not Giving A F*ck
There’s a number of reasons why The Subtle Art Of Not Giving A F*ck has been on the New York Times’ bestselling book list for 212 consecutive weeks. Blogger Mark Manson has written one of the best self-help books of the generation, and is widely popular.
With minimal sugar-coating, and a refreshing perspective, combined with Manson’s willingness to tell it like it is, this bestseller really is an honest and to-the-point book. One common theme throughout is for society to embrace fears, faults and uncertainties, so we can emphasise the courage, responsibility and honesty that we seek.
Buy Then Build
Buy Then Build is a refreshing read, putting a different perspective on entrepreneurialism. By definition, an entrepreneur is someone who starts their own business. Buy Then Build suggests – why start your own, when you can acquire a business and grow it yourself?
Emphasis is also placed on the elephant in the room when concerning growth – capital. Walker Deibel explains how to spend a fraction of the time raising capital and expediting the process of increasing revenue. He also guides you through the acquisition process providing you with plenty first-hand insights highlighting potential breaks and pitfalls that you should always be aware of.
Never Split The Difference: Negotiating As If Your Life Depended On It
After spending 24 years in the FBI, Chris Voss certainly knows a thing or two about negotiation. As well as teaching at a number of business schools throughout the US, Chris Voss also released his book in 2017. ‘Never Split the Difference’ looks at real-life experiences discussed by Voss, including some high-stakes negotiations – where people’s lives were at stake.
Now, Chris Voss is bringing all of his specialist knowledge & understanding, sharing his expertise with the readers. After reading this in-depth book, those will have the ability to gain a competitive edge in any discussion/verbal situation, all of which can be used in the business world. This book will benefit readers through learning about active listening, empathy and assessing particular situations. It’s a must-read!